Abbey Rumschlag
Fall 2024
“The marketing plan is to company success as a road map is to car travel. It is the key from strategy to
tactics. It can act as a tracking mechanism, it can determine the budget, and it can be a scale against
which the company measures marketing effectiveness. It is an internal communications tool that
everyone consults to know where the business is going and how it plans to get there.”
Kevin J. Clancy and Peter C. Krieg (2000), Counterintuitive Marketing
Discover the Marketing Plan
​To conduct my marketing evaluation, I would send out surveys to customers. On these surveys I would include questions on how they found our service, if they enjoyed our service, and how they think we could improve our marketing. I feel that customer reviews are the best way to fix any problems you may be having with a business or service. Hopefully, I would be able to see what marketing tactics are working based on these surveys, so I know where to add cost and cut costs to be the most effective and efficient.
Using the media can be an effective way to reach a target market and achieve high-impact objectives. Click on the button above to check out how this project is proposing a "public relations" plan for the proposed healthcare marketing plan.
No marketing plan is complete with a social media plan. In this section, you'll find two social media platforms integrated into the proposed plan to engage students in the selected healthcare product/service via online interaction.
Marketing is not free. There is a cost associated to every effective plan. This portion of the marketing project explores the monetary cost of each proposed tactic and the public relations/social media plans.
The marketing planning process is circular, ending with an evaluation phase which will inform future marketing plans. This semester-long marketing project concludes with an essay including how the success of the proposal should be evaluated. This essay will highlight the metrics and the contingency of this marketing plan.
Target Market
"Knowing your audience will allow you to make decisions that will enhance your
ability to communicate and connect with them."
​The health clinic markets towards college-age ladies in network of most insurances and if your insurance is not in network the prices for these services are at a lower rate than of a private practice or hospital. The clinic is able to keep afloat in the competitive market due to this service. Which is mainly the only one around campus and has the ability to market its services within the college, dorms, and surrounding areas.
